Job Description
Join our dynamic team in Charlotte's thriving Uptown district! Innovate Solutions Inc. is seeking a results-driven Senior Marketing Manager to lead our digital transformation initiatives. This hybrid role offers competitive compensation, comprehensive benefits, and opportunities for professional growth in one of America's fastest-growing tech hubs. You'll collaborate with cross-functional teams to drive brand awareness and revenue growth across the Southeast.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives
- Lead digital marketing campaigns across SEO, SEM, and social media channels
- Analyze market trends and consumer behavior to identify growth opportunities
- Manage $500K+ annual marketing budget with ROI-focused optimization
- Mentor junior marketing professionals and foster team collaboration
- Partner with sales to create integrated go-to-market strategies
- Track KPIs and present performance insights to executive leadership
Qualifications
- 8+ years of progressive marketing experience with 3+ years in leadership
- Proven track record of managing multi-channel campaigns in B2B/B2C markets
- Advanced proficiency in marketing analytics tools (Google Analytics, HubSpot)
- Strong strategic planning and budget management skills
- Experience with CRM platforms (Salesforce preferred)
- Bachelor's degree in Marketing, Business, or related field
- Excellent communication and presentation abilities
- Charlotte market knowledge preferred