Job Description
Join our dynamic marketing team at Pacific Coast Innovations, a leading tech firm based in the heart of Long Beach. We're seeking a creative and results-driven Senior Marketing Specialist to drive brand awareness and customer engagement across digital platforms. Enjoy competitive compensation, comprehensive benefits, and a collaborative work environment in one of California's most vibrant coastal cities.
What We Offer:
- Health, dental, and vision insurance
- 401(k) with company match
- Flexible work arrangements
- Professional development stipend
- On-site gym and wellness programs
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, SEM, and social media channels
- Analyze market trends and consumer behavior to optimize marketing strategies
- Manage content creation for blogs, email newsletters, and product launches
- Collaborate with sales team to generate qualified leads and track conversion metrics
- Oversee budget allocation and ROI reporting for marketing initiatives
- Lead cross-functional projects with design and product development teams
- Monitor competitor activities and industry innovations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of progressive marketing experience with digital focus
- Proven expertise in SEO/SEM tools (Google Analytics, SEMrush, Ahrefs)
- Strong portfolio demonstrating successful campaign execution
- Advanced proficiency in marketing automation platforms (HubSpot, Marketo)
- Excellent data analysis and reporting skills
- Ability to manage multiple projects with competing deadlines
- California residency required