Job Description
Join our award-winning marketing team in Memphis and drive explosive growth for Fortune 500 brands. We're seeking a dynamic Senior Marketing Specialist to craft data-driven campaigns that captivate audiences across digital and traditional channels. Enjoy competitive benefits, flexible work arrangements, and opportunities to shape innovative marketing strategies in a collaborative environment.
Responsibilities
- Develop comprehensive marketing strategies aligned with business objectives
- Execute multi-channel campaigns (social, email, PPC, events) with measurable ROI
- Analyze market trends and consumer insights to optimize campaign performance
- Manage $500K+ annual marketing budgets with meticulous reporting
- Lead cross-functional teams to ensure cohesive brand messaging
- Collaborate with sales to generate qualified leads and pipeline growth
- Present campaign results to executive stakeholders with actionable insights
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in B2B/B2C marketing roles
- Proven expertise in digital marketing tools (Google Analytics, HubSpot, SEMrush)
- Strong data analysis skills with experience in A/B testing
- Exceptional written communication and presentation abilities
- Experience managing marketing automation platforms
- Certification in Google Ads or HubSpot preferred