Job Description
Join Memphis Innovations Group as we transform local businesses into market leaders! We're seeking a dynamic Senior Marketing Specialist to drive growth in our vibrant community. You'll craft data-driven campaigns that resonate with Memphis audiences while collaborating with cross-functional teams to deliver measurable results. Our downtown office offers a collaborative culture with competitive benefits and opportunities for professional growth.
Responsibilities
- Develop and execute comprehensive digital marketing strategies for local clients
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage social media platforms and content calendars for maximum engagement
- Lead SEO initiatives to improve local search visibility
- Coordinate with design teams to create compelling marketing materials
- Track KPIs and prepare detailed performance reports for stakeholders
- Build relationships with Memphis-based businesses and community partners
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of digital marketing experience with local market focus
- Proven expertise in SEO/SEM, social media advertising, and content marketing
- Proficiency in analytics tools (Google Analytics, SEMrush)
- Strong project management skills with ability to meet deadlines
- Excellent written and verbal communication abilities
- Portfolio demonstrating successful local marketing campaigns