Job Description
Join our dynamic marketing team at Innovate Solutions Inc. in Washington, NY! We're seeking a passionate Senior Marketing Specialist to drive our digital transformation and elevate our brand presence. This full-time position offers immediate start and competitive benefits including health insurance, 401(k) matching, and flexible work arrangements. Located in the scenic Hudson Valley, our collaborative environment fosters innovation and professional growth.
Responsibilities
- Develop and execute multi-channel marketing strategies across digital and traditional platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Lead SEO initiatives to increase organic search visibility by 30%
- Manage social media channels and content calendar with engaging brand storytelling
- Collaborate with sales team to generate qualified leads and nurture client relationships
- Prepare monthly performance reports with actionable insights for stakeholders
- Oversee budget allocation for marketing campaigns and ensure ROI optimization
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of progressive marketing experience with digital focus
- Proven expertise in SEO tools (SEMrush, Ahrefs) and analytics platforms
- Strong proficiency in content management systems (WordPress, HubSpot)
- Exceptional written communication and project management skills
- Experience managing cross-functional teams and external vendors
- Google Analytics and Google Ads certification preferred
- Ability to start immediately upon offer