Job Description
Join Atlanta's fastest-growing tech company as a Senior Marketing Specialist! We're seeking a dynamic professional to lead our digital transformation initiatives and drive local market growth. Enjoy competitive benefits, flexible remote options, and the opportunity to shape Atlanta's marketing landscape. Be part of a team that values innovation, collaboration, and community impact.
Responsibilities
- Develop and execute comprehensive digital marketing strategies targeting Atlanta's diverse consumer base
- Lead SEO/SEM campaigns to increase local brand visibility and organic traffic
- Manage social media channels and community engagement initiatives
- Analyze market trends and competitor activities to identify growth opportunities
- Collaborate with sales teams to align marketing efforts with revenue goals
- Create compelling content for blogs, email campaigns, and local partnerships
- Track KPIs using Google Analytics and marketing automation tools
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of digital marketing experience with proven ROI
- Advanced proficiency in Google Analytics, SEMrush, and HubSpot
- Expertise in local SEO and hyper-targeted advertising strategies
- Strong analytical skills with data-driven decision-making ability
- Exceptional written and verbal communication skills
- Experience managing cross-functional teams and budgets
- Portfolio demonstrating successful marketing campaigns