Job Description
Are you a data-driven digital strategist with a passion for search engine optimization? GrowthPoint Digital is seeking a Senior SEO Specialist to lead our organic growth initiatives. As a key member of our marketing team, you will be responsible for driving traffic, improving search rankings, and enhancing user experience for our clients. This is a high-impact role in the heart of Omaha, offering the chance to work with innovative brands and cutting-edge tools.
We are looking for a professional who understands the nuances of local and global SEO strategies. If you want to leverage your expertise in a collaborative environment, apply today.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve site performance issues, including site speed, crawlability, and indexability.
- Develop and execute data-driven keyword research strategies to target high-intent search terms specific to our local and national markets.
- Optimize on-page content, meta tags, headings, and internal linking structures to improve search visibility and conversion rates.
- Monitor website analytics using Google Analytics and Search Console to track KPIs, generate monthly performance reports, and recommend actionable optimizations.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into the website development lifecycle.
- Stay up-to-date with the latest Google algorithm updates and industry trends to maintain a competitive edge.
Qualifications
- 3+ years of proven experience in SEO, including technical SEO, on-page optimization, and link building strategies.
- Deep knowledge of Google Analytics, Google Search Console, and SEO auditing tools such as SEMrush, Ahrefs, or Moz.
- Strong understanding of HTML, CSS, and JavaScript fundamentals to troubleshoot technical issues.
- Excellent written and verbal communication skills with the ability to explain complex SEO concepts to non-technical stakeholders.
- Proficiency in using CMS platforms like WordPress and experience with schema markup implementation.
- A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.