Job Description
Join our dynamic team at Innovate Solutions Inc. as a Digital Marketing Manager in Philadelphia! We're seeking a creative strategist to lead our digital transformation and drive explosive growth in the competitive North Carolina market. This hybrid role offers the flexibility to work remotely 2 days/week while collaborating with our passionate team in our vibrant Philadelphia office. You'll shape our marketing ecosystem, leveraging cutting-edge tools to craft compelling campaigns that resonate with diverse audiences across the Mid-Atlantic region.
What Makes This Role Exceptional:
• Competitive compensation with comprehensive benefits package
• Professional development budget for certifications and conferences
• Collaborative culture that values innovation and work-life balance
• Direct impact on company growth and market expansion
Responsibilities
- Develop and execute omnichannel digital marketing strategies across SEO, PPC, and social media platforms
- Lead campaign performance analysis using Google Analytics and marketing automation tools
- Manage $500K+ annual marketing budget with ROI optimization focus
- Coordinate cross-functional teams to ensure brand consistency across all touchpoints
- Drive lead generation initiatives targeting North Carolina's expanding tech sector
- Create data-driven reporting dashboards for executive stakeholders
- Stay ahead of industry trends through continuous research and competitive analysis
- Mentor junior marketers while fostering a culture of continuous improvement
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years progressive digital marketing experience with 2+ years in management
- Proven expertise in SEO/SEM, content marketing, and CRM platforms (HubSpot/Salesforce)
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Strong project management skills with ability to execute complex campaigns
- Excellent communication and presentation abilities for executive-level reporting
- Experience managing remote teams and hybrid work environments
- Portfolio demonstrating measurable campaign results and brand growth