Job Description
Join NexusTech Solutions' award-winning marketing team in the vibrant heart of Manhattan! We're seeking a dynamic Digital Marketing Manager to drive our local market expansion strategy. This full-time role offers hybrid flexibility (3 days office/remote) with competitive benefits including health insurance, 401k matching, and professional development stipends. Perfect opportunity for NYC-based professionals passionate about innovative digital campaigns.
Responsibilities
- Execute comprehensive local SEO strategies targeting New York City neighborhoods
- Manage PPC campaigns with $50K+ monthly budgets across Google/Meta platforms
- Lead content creation for hyper-localized NYC market initiatives
- Analyze market trends using SEMrush/SimilarWeb tools for competitive insights
- Coordinate with NYC-based sales teams for integrated marketing approaches
- Optimize conversion funnels for 5 boroughs targeting
- Report weekly on KPIs: CAC, ROAS, and local engagement metrics
Qualifications
- 5+ years digital marketing experience with NYC market focus
- Expertise in local SEO and Google Business Profile optimization
- Advanced proficiency in Google Analytics 4 and Google Ads
- Proven track record managing budgets >$100K/month
- Strong HTML/CSS knowledge for landing page optimization
- Experience with marketing automation (HubSpot/Mailchimp)
- Bachelor's degree in Marketing or related field