Job Description
Join our dynamic team at Innovate Marketing Solutions as we redefine digital engagement in the vibrant city of New Orleans! We're seeking a passionate Digital Marketing Specialist to drive growth for our diverse portfolio of clients. This role offers hybrid work flexibility, competitive benefits, and opportunities for professional development in a collaborative environment.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation tools
- Optimize conversion funnels through A/B testing and data-driven strategies
- Manage paid advertising budgets across Google Ads and Facebook Ads with ROI-focused targeting
- Collaborate with design teams to create compelling content assets
- Generate monthly performance reports and strategic recommendations
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on digital marketing experience
- Proven expertise in Google Ads, Facebook Ads Manager, and SEO best practices
- Advanced proficiency in analytics tools (GA4, SEMrush, Moz)
- Certifications (Google Ads, HubSpot, or Facebook Blueprint) preferred
- Strong project management skills with ability to meet deadlines
- Excellent written communication and creative problem-solving abilities
- Portfolio demonstrating successful campaign results