Job Description
Join our dynamic marketing team in Columbus, Ohio! Innovate Solutions Inc. is seeking a talented Digital Marketing Specialist to drive our online presence and customer engagement. This full-time role offers competitive compensation, comprehensive benefits, and opportunities for professional growth in a collaborative environment.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and PPC platforms
- Analyze campaign performance metrics and optimize strategies using Google Analytics
- Manage content creation for blogs, social channels, and email newsletters
- Collaborate with design team on visual assets and brand consistency
- Monitor industry trends and competitor activities
- Implement SEO best practices to improve organic search rankings
- Track KPIs and generate monthly performance reports
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven campaign results
- Proficiency in Google Ads, Facebook Ads Manager, and HubSpot
- Strong analytical skills with data-driven decision-making
- Excellent written communication and content creation abilities
- Experience with marketing automation tools (Mailchimp, Marketo)
- Basic HTML/CSS knowledge for landing page optimization
- Portfolio demonstrating successful digital campaigns