Job Description
Join our dynamic team at Local Innovations Inc. and become the driving force behind our digital presence! We're seeking a passionate Digital Marketing Specialist to elevate our brand in the Charlotte market. This is your opportunity to work with cutting-edge tools and strategies while making tangible impact in a growing tech company.
As a key member of our marketing department, you'll collaborate with cross-functional teams to execute innovative campaigns that drive engagement and conversions. We offer competitive compensation, comprehensive benefits, and a flexible work environment designed for professional growth.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media channels
- Create compelling content for websites, blogs, and email campaigns that resonate with local audiences
- Analyze campaign performance data using Google Analytics and optimize strategies for maximum ROI
- Manage PPC campaigns across platforms like Google Ads and Meta Ads with strict budget adherence
- Conduct market research to identify emerging trends and competitive opportunities in the Charlotte market
- Collaborate with sales team to align marketing initiatives with lead generation goals
- Maintain and optimize company website for user experience and search engine visibility
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience accepted in lieu of degree)
- Proven expertise in SEO/SEM strategies and Google Analytics certification
- Strong portfolio demonstrating successful digital campaigns with measurable results
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar)
- Exceptional analytical skills with ability to translate data into actionable insights
- Excellent written communication skills with attention to local market nuances
- Ability to thrive in fast-paced environment and manage multiple projects simultaneously