Job Description
Join our dynamic team in Kansas City as a Senior Marketing Specialist and drive impactful campaigns for our growing brand. We're seeking a creative strategist to elevate our digital presence and connect with local communities across Missouri. Enjoy competitive benefits, flexible work arrangements, and opportunities for career growth in a collaborative environment.
As a key member of our marketing department, you'll develop data-driven strategies that boost brand awareness and customer engagement. This role offers the perfect blend of creative freedom and analytical rigor, allowing you to make measurable impact while working with cutting-edge marketing technologies.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, social media, and email channels
- Analyze market trends and consumer behavior to identify growth opportunities in Missouri
- Lead cross-functional campaigns with sales and product teams to align messaging
- Manage and optimize paid advertising budgets for maximum ROI
- Create compelling content that resonates with local Kansas City audiences
- Track KPIs and provide regular performance reports to leadership
- Mentor junior marketing staff and foster team innovation
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
- 5+ years of progressive marketing experience with 2+ years in leadership
- Proven expertise in SEO/SEM, social media marketing, and analytics tools
- Strong project management skills with ability to handle multiple campaigns
- Excellent written and verbal communication abilities
- Experience with marketing automation platforms (HubSpot, Marketo)
- Portfolio demonstrating successful campaign execution and results