Job Description
Join Tampa Bay Innovations and revolutionize digital marketing strategies for Florida's fastest-growing brands! We're seeking a passionate Digital Marketing Specialist to drive explosive growth through data-driven campaigns. This hybrid role combines creative storytelling with analytical precision in our vibrant downtown Tampa headquarters.
As a key member of our award-winning marketing team, you'll craft compelling narratives across digital channels while leveraging cutting-edge analytics to optimize ROI. Our collaborative culture encourages innovation, with dedicated time for professional development and industry certifications.
Competitive benefits include comprehensive health insurance, 401(k) matching, flexible work arrangements, and quarterly team-building events in Tampa's iconic waterfront venues. If you're ready to make measurable impact in a dynamic environment, apply today!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, email, and social media platforms
- Analyze performance metrics using Google Analytics, HubSpot, and Adobe Analytics to optimize conversion rates
- Create engaging content including blog posts, videos, and landing pages that drive audience engagement
- Manage paid advertising budgets across Google Ads, Facebook Ads, and LinkedIn campaigns
- Conduct A/B testing and market research to identify growth opportunities
- Collaborate with sales team to align marketing initiatives with business objectives
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on digital marketing experience with proven ROI
- Expertise in SEO/SEM tools (SEMrush, Ahrefs) and Google Analytics certification
- Proficiency in marketing automation platforms (HubSpot, Marketo)
- Strong data analysis skills with ability to translate insights into actionable strategies
- Exceptional written communication and content creation abilities
- Experience managing paid advertising budgets over $50k annually