Job Description
Join our dynamic team at Pacific Coast Innovations, where we bridge coastal expertise with Midwest innovation! We're seeking a Senior Marketing Specialist to lead our Columbus-based operations while collaborating with our Long Beach, CA headquarters. This full-time role offers competitive benefits, hybrid work flexibility, and the opportunity to shape cutting-edge marketing campaigns for national clients.
Responsibilities
- Develop and execute multi-channel marketing strategies across digital and traditional platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Lead cross-functional teams in executing integrated marketing campaigns
- Manage $500K+ annual marketing budgets with ROI-focused reporting
- Create compelling content including whitepapers, case studies, and social media assets
- Collaborate with Long Beach headquarters to align brand messaging and strategy
- Monitor KPIs and provide actionable insights to senior leadership
Qualifications
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years progressive marketing experience with campaign leadership
- Proven expertise in SEO/SEM, social media, and content marketing
- Advanced proficiency in marketing analytics tools (Google Analytics, HubSpot)
- Strong project management skills with ability to manage multiple initiatives
- Excellent written and verbal communication abilities
- Experience collaborating with remote teams across multiple time zones