Job Description
Join Innovate Marketing Solutions, a Charlotte-based industry leader in digital transformation, and drive impactful marketing strategies for our growing client portfolio. We're seeking a passionate Digital Marketing Specialist to elevate our online presence and deliver measurable results in the vibrant Charlotte market. Enjoy competitive benefits, flexible work arrangements, and opportunities for career growth in one of America's fastest-growing tech hubs.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, SEM, and social media channels
- Analyze campaign performance using Google Analytics and adjust strategies for maximum ROI
- Manage content creation for blogs, email newsletters, and social platforms
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Optimize website conversion rates through A/B testing and user experience improvements
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven campaign success
- Expertise in Google Ads, Facebook Ads Manager, and SEO tools (SEMrush, Ahrefs)
- Strong analytical skills with ability to interpret complex data and generate insights
- Proficiency in CMS platforms (WordPress) and marketing automation tools
- Exceptional communication skills with ability to present to stakeholders