Job Description
Join Memphis Innovations Group and become part of our dynamic marketing team shaping local business growth! We're seeking a passionate Marketing Specialist to drive brand awareness and customer engagement in the vibrant Memphis market. Enjoy competitive compensation, comprehensive benefits, and opportunities for career advancement in our collaborative environment.
Responsibilities
- Develop and execute targeted digital marketing campaigns across social media, email, and SEO channels
- Analyze market trends and consumer behavior to optimize marketing strategies
- Manage content creation including blog posts, videos, and promotional materials
- Collaborate with sales team to generate qualified leads and drive conversions
- Monitor campaign performance using analytics tools and provide monthly reports
- Build and maintain relationships with local media partners and influencers
- Coordinate promotional events and community outreach initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing with proven results
- Proficiency in Google Analytics, SEMrush, and social media advertising platforms
- Strong written and verbal communication skills with attention to detail
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Experience with CRM systems (Salesforce preferred)
- Knowledge of Memphis market and local business landscape preferred