Job Description
Join our dynamic team at Fresno Innovations Inc. and launch your career in marketing! We're seeking a passionate Full-Time Marketing Specialist to drive brand growth in the vibrant Fresno market. This immediate-start opportunity offers competitive pay, comprehensive benefits, and a collaborative environment where your creativity thrives. Help shape our digital strategy while making tangible impacts in the Central Valley's growing tech scene.
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage social media channels and content creation strategies
- Collaborate with sales teams to align marketing initiatives with business goals
- Track KPIs and generate comprehensive performance reports
- Coordinate with graphic designers for visual asset production
- Conduct competitor analysis and market research
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of proven marketing experience with digital campaign management
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong analytical skills with data-driven decision-making ability
- Exceptional written and verbal communication skills
- Portfolio demonstrating successful marketing projects
- Ability to thrive in fast-paced startup environment