Job Description
Join TechSolutions Inc., Pittsburgh's leading digital marketing firm, as a Full-Time Marketing Specialist. We're seeking a dynamic professional to drive our local marketing initiatives and expand our presence in the Pennsylvania market. This role offers competitive compensation, comprehensive benefits, and opportunities for career growth in a collaborative environment.
Responsibilities
- Develop and execute targeted digital marketing campaigns for Pennsylvania-based clients
- Manage SEO/SEM strategies to improve local search rankings
- Analyze market trends and consumer behavior in the Pittsburgh metro area
- Create compelling content for social media and email marketing
- Collaborate with sales team to align marketing strategies with business goals
- Track campaign performance using analytics tools and optimize accordingly
- Build relationships with local businesses and community organizations
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of digital marketing experience with local market focus
- Proficiency in Google Analytics, SEO tools, and social media platforms
- Strong analytical skills with data-driven decision-making ability
- Excellent written and verbal communication skills
- Proven experience in campaign management and budget optimization
- Knowledge of Pennsylvania market and consumer preferences preferred
- Ability to work independently and in team environments