Job Description
Join our dynamic team at Local Growth Solutions and become a key driver of our marketing success in the Fresno area! We're seeking a passionate Full-Time Marketing Specialist to execute innovative campaigns that resonate with local audiences. Enjoy competitive pay, comprehensive benefits, and a collaborative environment where your creativity thrives. Apply today to grow your career in California's Central Valley!
Responsibilities
- Develop and implement data-driven marketing strategies for local businesses
- Manage digital campaigns across social media, email, and SEO platforms
- Analyze market trends and customer behavior to optimize campaign performance
- Create compelling content including blogs, videos, and social media posts
- Collaborate with sales teams to align marketing initiatives with business goals
- Track KPIs and prepare monthly performance reports
- Build relationships with local vendors and community partners
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven marketing experience with local businesses
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong graphic design skills (Adobe Creative Suite)
- Excellent written and verbal communication abilities
- Experience managing paid advertising budgets ($5k+ monthly)
- Deep understanding of Fresno's local market dynamics