Job Description
Join our dynamic team in Virginia Beach and lead transformative marketing initiatives for a rapidly expanding portfolio of local businesses. We're seeking a results-driven Senior Marketing Manager to drive growth through innovative digital strategies, community engagement, and data-driven campaigns. This role offers hybrid flexibility and competitive benefits in one of Virginia's most vibrant coastal cities.
Responsibilities
- Develop and execute comprehensive marketing strategies across digital, print, and social channels
- Lead a team of 4 marketing specialists with mentorship and performance oversight
- Analyze market trends and competitor activities to identify growth opportunities
- Manage $500K+ annual marketing budget with ROI optimization
- Collaborate with sales teams to create integrated lead generation campaigns
- Oversee brand consistency across all customer touchpoints
- Track KPIs using Google Analytics and HubSpot to report quarterly growth
Qualifications
- 8+ years of progressive marketing experience with 3+ in leadership roles
- Proven track record of increasing revenue by 20%+ through marketing initiatives
- Expertise in SEO/SEM, content marketing, and CRM systems
- Strong analytical skills with experience in A/B testing and campaign optimization
- Bachelor's degree in Marketing, Business, or related field
- Google Analytics and HubSpot certification preferred
- Exceptional presentation and cross-departmental communication skills