Job Description
Join our dynamic team at InnovateTech Solutions and kickstart your career immediately! We're seeking a passionate Digital Marketing Specialist to drive our local market growth in Richmond, VA. This is your chance to make an immediate impact while working with cutting-edge tools and a collaborative team.
As a key player in our marketing department, you'll develop and execute data-driven campaigns that boost brand awareness and drive conversions. We offer competitive compensation, comprehensive benefits, and a flexible work environment designed for professional growth.
Responsibilities
- Design and implement multi-channel digital marketing campaigns across social media, email, and SEO
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Manage content calendar for local audience engagement
- Collaborate with sales team to align marketing initiatives with business goals
- Monitor industry trends and identify new growth opportunities
- Lead A/B testing for landing pages and ad creatives
- Prepare monthly performance reports for stakeholders
Qualifications
- 3+ years of digital marketing experience with proven campaign success
- Proficiency in Google Analytics, SEMrush, and social media advertising platforms
- Strong analytical skills with data-driven decision making abilities
- Excellent written and verbal communication skills
- Experience with marketing automation tools (HubSpot, Marketo preferred)
- Ability to manage multiple projects simultaneously under tight deadlines
- Bachelor's degree in Marketing, Business, or related field
- Virginia residency required for immediate onboarding