Job Description
Join our award-winning marketing team at Growth Dynamics Inc., a leading digital solutions provider serving the heart of America. We're seeking a passionate Senior Marketing Specialist to drive brand awareness and customer acquisition in the Wichita metropolitan area. This full-time role offers the opportunity to shape innovative campaigns while enjoying a collaborative work culture and comprehensive benefits package. Located in downtown Wichita, our modern office provides easy access to public transportation and vibrant local amenities.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple channels
- Analyze market trends and consumer behavior to optimize campaign performance
- Lead cross-functional projects with sales, product, and design teams
- Manage PPC budgets exceeding $500K with measurable ROI tracking
- Create compelling content for website, social media, and email campaigns
- Conduct A/B testing for landing pages and conversion optimization
- Prepare monthly performance reports for executive stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of progressive marketing experience in B2B or B2C sectors
- Proven expertise in SEO/SEM, Google Analytics, and marketing automation tools
- Strong project management skills with PMP certification preferred
- Advanced proficiency in Adobe Creative Suite and CRM platforms
- Exceptional written and verbal communication abilities
- Demonstrated success in managing cross-departmental initiatives