Job Description
Join our dynamic team at the El Paso Community Alliance and become the driving force behind local engagement initiatives! We're seeking a passionate Marketing Coordinator to amplify our presence in the Sun City. This hybrid role combines creative strategy with hands-on community outreach, offering a unique opportunity to shape El Paso's narrative while growing your career in a vibrant border-metropolis. Enjoy competitive benefits, professional development, and the chance to make tangible impacts on local businesses and residents alike.
Responsibilities
- Develop and execute hyper-local marketing campaigns targeting El Paso neighborhoods
- Manage social media channels with culturally relevant content
- Coordinate pop-up events and partnership activations across the city
- Analyze neighborhood-specific market trends and consumer behavior
- Collaborate with local businesses on cross-promotional initiatives
- Produce bilingual (English/Spanish) marketing materials
- Track campaign ROI and optimize strategies using local metrics
- Foster relationships with El Paso community leaders and influencers
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in local or community-focused marketing
- Proficiency in digital analytics tools (Google Analytics, Facebook Insights)
- Bilingual fluency in English and Spanish (required)
- Strong portfolio demonstrating hyper-local campaign success
- Deep understanding of El Paso's diverse neighborhoods and culture
- Experience with CRM platforms and email marketing automation
- Valid Texas driver's license with reliable transportation