Job Description
Join our dynamic team as a Local Marketing Specialist and help shape Las Vegas's vibrant business landscape! We're seeking a passionate marketer to drive hyper-local engagement for our growing portfolio of Nevada-based clients. This on-site position offers the unique opportunity to work directly with small businesses, startups, and community organizations while leveraging cutting-edge digital strategies. Enjoy competitive compensation, comprehensive benefits, and the chance to make a tangible impact in your own backyard.
Responsibilities
- Develop and execute hyper-local marketing campaigns targeting Las Vegas metropolitan area
- Manage Google Business Profiles and local SEO strategies for 15+ clients
- Create geographically targeted social media content across 3 platforms
- Analyze local market trends and competitor activity in Clark County
- Coordinate with Las Vegas-based vendors for promotional events
- Optimize local PPC campaigns with $5K+ monthly budgets
- Track and report on local KPIs using Google Analytics and UTM parameters
Qualifications
- 3+ years of marketing experience with local business focus
- Proven expertise in local SEO and Google Business Profile management
- Advanced proficiency in Google Analytics and geo-targeted ad platforms
- Strong understanding of Las Vegas market demographics and consumer behavior
- Experience managing multi-location marketing campaigns
- Ability to work on-site in our downtown Las Vegas office
- BS/BA in Marketing, Business, or related field required