Job Description
Join Metro Growth Solutions and become the driving force behind local brand success! We're seeking a passionate Local Marketing Specialist to amplify our Minneapolis presence and connect with community-driven audiences. This is your chance to shape hyper-local campaigns that convert browsers into loyal customers in one of America's most vibrant markets.
Why You'll Love Working Here: Competitive salary, comprehensive benefits package, flexible hybrid work options, and a culture that celebrates innovation. Grow your career while making tangible impacts on local businesses.
Responsibilities
- Develop and execute hyper-local marketing strategies targeting Minneapolis neighborhoods and demographics
- Manage digital campaigns across Google My Business, social media, and local directories
- Analyze local market trends and consumer behavior to optimize campaign performance
- Collaborate with local businesses to create co-branded promotions and events
- Track ROI and generate monthly reports on local engagement metrics
- Manage a $25k monthly local marketing budget with strategic allocation
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience accepted)
- Proven expertise in local SEO, Google Business Profile optimization, and neighborhood targeting
- Advanced knowledge of Minneapolis market dynamics and local consumer trends
- Proficiency in marketing analytics tools (Google Analytics, SEMrush, Moz Local)
- Exceptional written communication skills with ability to craft neighborhood-specific messaging
- Portfolio demonstrating successful local campaign implementations
- Ability to work independently while collaborating with cross-functional teams