Job Description
Join our dynamic team at Louisville Innovations Inc. as a Marketing Specialist! We're seeking a creative professional to drive our brand's digital presence in the vibrant Louisville market. This full-time role offers competitive compensation, growth opportunities, and the chance to make a tangible impact on our local community. If you're passionate about innovative marketing strategies and thrive in a collaborative environment, apply today!
Responsibilities
- Develop and execute data-driven digital marketing campaigns across SEO, SEM, and social media platforms
- Create compelling content for blogs, email newsletters, and social channels to engage Louisville audiences
- Analyze market trends and competitor activities to identify growth opportunities
- Manage cross-functional projects with sales and product teams to ensure brand consistency
- Optimize conversion funnels using analytics tools to improve ROI
- Coordinate local events and partnerships to strengthen community presence
- Generate monthly performance reports with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven campaign success
- Expertise in Google Analytics, SEO/SEM tools, and social media advertising
- Strong analytical skills with ability to interpret complex data
- Exceptional written and verbal communication abilities
- Proficiency in marketing automation platforms (HubSpot, Marketo)
- Ability to manage multiple projects in a fast-paced environment