Job Description
Join our dynamic team at Fresno Local Solutions and make an immediate impact in the heart of California's Central Valley! We're seeking a passionate Marketing Specialist to drive local brand awareness and community engagement. This is your opportunity to shape our digital presence while working in a collaborative, results-driven environment. Enjoy competitive compensation, flexible scheduling, and the chance to grow with one of Fresno's fastest-growing companies.
Responsibilities
- Develop and execute targeted digital marketing campaigns across social media, email, and local platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Collaborate with sales team to create localized promotional materials
- Manage content calendar for blog, social channels, and community events
- Track KPIs and generate monthly performance reports
- Coordinate with local vendors and community partners for co-promotions
- Support SEO initiatives to increase local search visibility
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with local business focus
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong understanding of Fresno's local market demographics
- Exceptional written and verbal communication skills
- Ability to manage multiple projects with strict deadlines
- Creative problem-solving mindset with data-driven approach
- Valid California driver's license for occasional local event attendance