Job Description
We are seeking a motivated and creative Part-Time Digital Marketing Assistant to join our innovative team in New Orleans, LA. In this role, you will play a pivotal part in amplifying our brand's voice across digital platforms. We are looking for someone who is passionate about content creation, data analysis, and social media engagement. If you are ready to kickstart your career in a vibrant, professional environment with a flexible schedule, we want to hear from you.
At Bayou Digital Solutions, we pride ourselves on our ability to blend traditional Southern hospitality with cutting-edge digital strategies. As a part-time team member, you will enjoy a supportive culture that values work-life balance while providing hands-on experience in the digital marketing industry.
Responsibilities
- Manage and grow social media channels, including Instagram, Facebook, and LinkedIn, increasing engagement and follower growth.
- Assist in the creation and editing of high-quality digital content, such as blog posts, graphics, and short-form videos.
- Conduct keyword research and implement on-page SEO best practices to improve organic search rankings.
- Analyze website traffic and social media metrics using tools like Google Analytics to optimize campaign performance.
- Coordinate with the sales team to support lead generation and email marketing initiatives.
- Monitor industry trends and competitor activities to suggest innovative content ideas.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Strong understanding of SEO principles, keyword research, and basic analytics.
- Proficiency in graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work independently and manage time effectively in a remote or hybrid setting.
- Experience with social media scheduling tools (e.g., Hootsuite, Buffer) is a plus.