Job Description
Are you looking for a rewarding part-time opportunity in the Motor City? Apex Digital Solutions is seeking a creative and analytical Part-Time Digital Marketing Specialist to join our vibrant team. We pride ourselves on fostering a flexible work environment where you can balance your personal life with professional growth while contributing to impactful marketing campaigns.
In this role, you will work closely with our senior team to manage our online presence, optimize content for search engines, and engage with our community across various platforms. If you have a passion for digital trends and a knack for creativity, we want to hear from you.
Responsibilities
- Content Management: Create and curate engaging content for social media channels, blogs, and email newsletters to drive brand awareness.
- SEO Support: Assist in keyword research and on-page optimization to improve our search engine rankings for local Detroit searches.
- Social Media Engagement: Monitor social media channels, respond to comments, and engage with the community to build a loyal following.
- Analytics & Reporting: Track key performance indicators (KPIs) and prepare weekly reports to measure the success of marketing initiatives.
- Event Coordination: Help organize and promote local community events and webinars to increase our local footprint.
- Assist in Ad Campaigns: Support the setup and monitoring of paid digital advertising campaigns on platforms like Google Ads and Facebook.
Qualifications
- Experience: 1-2 years of experience in digital marketing or a related field is preferred.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is a plus; equivalent experience is accepted.
- Technical Skills: Familiarity with basic HTML/CSS and content management systems (CMS) like WordPress.
- Tools: Proficient in using Google Analytics and social media management tools.
- Communication: Excellent verbal and written communication skills with a professional tone.
- Flexibility: Ability to work a flexible schedule, including occasional evenings or weekends.