Job Description
Apex Digital Solutions is seeking a motivated and creative Part-Time Digital Marketing Specialist to join our growing team in Chicago. We are looking for an individual who is passionate about content, analytics, and driving engagement. This role offers a flexible schedule, making it perfect for students or professionals seeking work-life balance.
As a key member of our marketing team, you will play a crucial role in executing our digital strategies and enhancing our online presence. You will work closely with our senior team to ensure our brand voice resonates across all platforms.
Responsibilities
- Develop and execute engaging content for social media platforms, blogs, and email newsletters.
- Analyze website traffic and user behavior using Google Analytics to improve SEO performance.
- Assist in the management of paid advertising campaigns, monitoring budgets and optimizing ROI.
- Conduct market research to identify trends and opportunities for growth.
- Collaborate with the design team to create visually appealing marketing materials.
- Monitor and report on key performance indicators (KPIs) on a weekly basis.
Qualifications
- High school diploma or equivalent; Bachelor's degree in Marketing, Communications, or related field preferred.
- 1-2 years of experience in digital marketing or social media management.
- Strong understanding of SEO principles and basic HTML/CSS knowledge.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite and Google Workspace.
- Ability to work independently and meet deadlines in a fast-paced environment.