Job Description
Join our dynamic team at Innovate Digital Group and lead cutting-edge digital marketing initiatives in the heart of Miami! We're seeking a results-driven Senior Digital Marketing Specialist to drive growth for our diverse portfolio of clients. This is an immediate-start opportunity for a passionate professional ready to make an impact in Florida's thriving tech scene.
As a key member of our marketing department, you'll develop and execute comprehensive digital strategies that boost brand visibility, engagement, and conversion rates. We offer a collaborative environment with competitive compensation and opportunities for professional growth.
Responsibilities
- Develop and implement data-driven SEO/SEM strategies across multiple platforms
- Manage PPC campaigns with $50K+ monthly budgets
- Oversee social media content creation and community engagement
- Analyze campaign performance using Google Analytics and marketing automation tools
- Collaborate with design teams for visual campaign assets
- Present monthly performance reports to key stakeholders
- Optimize conversion funnels for lead generation and sales
Qualifications
- 5+ years of digital marketing experience with proven ROI
- Expertise in Google Ads, Facebook Ads Manager, and Google Analytics
- Strong understanding of SEO best practices and technical SEO
- Certification in Google Ads, HubSpot, or similar preferred
- Experience with marketing automation tools (Marketo, HubSpot)
- Proficiency in HTML/CSS and marketing analytics platforms
- Ability to manage multiple projects under tight deadlines
- Bachelor's degree in Marketing or related field