Job Description
Join Nevada Innovations Group's award-winning marketing team in the heart of Las Vegas! We're seeking a dynamic Senior Digital Marketing Specialist to drive our local and national campaigns. As a key player in our growth strategy, you'll shape our digital presence while working with cutting-edge technologies in a vibrant, collaborative environment. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional development in one of America's fastest-growing tech hubs.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media platforms
- Analyze campaign performance metrics and optimize strategies using Google Analytics and Adobe Suite
- Lead local SEO initiatives to enhance visibility in Las Vegas market
- Manage paid advertising budgets across Google Ads and Facebook Ads Manager
- Create engaging content for blog, email, and social channels
- Collaborate with sales team to align marketing efforts with lead generation goals
- Track ROI and generate monthly performance reports for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven campaign success
- Expert proficiency in Google Analytics, Google Ads, and SEO tools (SEMrush, Ahrefs)
- Strong portfolio demonstrating measurable results in lead generation and conversion
- Experience managing budgets over $50,000 annually
- Certification in Google Ads or HubSpot preferred
- Exceptional analytical skills with data-driven decision-making ability
- Ability to thrive in fast-paced startup environment