Job Description
Join our dynamic marketing team in Sacramento's vibrant business district! GrowthForge Solutions is seeking a results-driven Senior Digital Marketing Specialist to lead innovative campaigns across digital channels. This hybrid role offers competitive compensation, comprehensive benefits, and opportunities for professional growth in one of California's most thriving economies.
Why join us? We're a data-driven marketing agency committed to client success and employee development. Enjoy flexible work arrangements, quarterly team-building events, and access to cutting-edge marketing tools. Our Sacramento office is conveniently located near public transit and downtown amenities.
Responsibilities
- Develop and execute multi-channel digital marketing strategies including SEO, SEM, email, and social media campaigns
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates across digital touchpoints
- Manage PPC budgets and ROI reporting for major clients in Sacramento's tech and healthcare sectors
- Collaborate with creative teams to produce engaging content and visual assets
- Stay current with digital marketing trends and algorithm updates
- Mentor junior marketing specialists and present performance insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience required)
- Proven expertise in Google Ads, Google Analytics, and marketing automation platforms (HubSpot/Marketo)
- Strong portfolio demonstrating successful B2B/B2C digital campaigns with measurable results
- Advanced proficiency in SEO/SEM best practices and content strategy development
- Experience managing PPC budgets over $100K annually
- Certifications in Google Ads, Google Analytics, or HubSpot preferred
- Excellent analytical skills with ability to translate data into actionable insights
- Strong project management abilities and cross-functional collaboration experience