Job Description
Join our dynamic Pittsburgh-based team as a Senior Marketing Manager and lead impactful campaigns that shape our brand's future. We're seeking a strategic innovator to drive growth in the competitive Pennsylvania market. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional development in a collaborative environment.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives
- Lead digital marketing initiatives including SEO, SEM, and social media campaigns
- Manage cross-functional teams and vendor relationships
- Analyze market trends and consumer behavior to inform decision-making
- Oversee budget allocation and ROI reporting for marketing activities
- Create compelling content across multiple channels
- Drive brand awareness and customer acquisition in Pennsylvania markets
Qualifications
- Bachelor's degree in Marketing or related field (MBA preferred)
- 8+ years of progressive marketing experience with 3+ in leadership
- Proven track record of successful campaign management
- Expertise in digital marketing tools and analytics platforms
- Strong strategic planning and project management skills
- Excellent communication and presentation abilities
- Experience in B2B or SaaS marketing environments