Job Description
Join Baltimore Innovations Group as our Senior Marketing Manager and lead transformative campaigns in the heart of Maryland's thriving tech corridor. We're seeking a strategic visionary to drive our digital presence and expand our footprint across the Mid-Atlantic region. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape our brand's future in a dynamic, inclusive environment.
Responsibilities
- Develop and execute comprehensive multi-channel marketing strategies
- Lead digital campaigns across SEO, SEM, and social media platforms
- Analyze market trends and consumer behavior to inform strategic decisions
- Manage a team of marketing specialists and coordinate with cross-functional departments
- Oversee budget allocation and ROI optimization for marketing initiatives
- Create compelling content for diverse audiences across Baltimore and Georgia markets
- Collaborate with sales teams to ensure cohesive brand messaging
Qualifications
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 8+ years of progressive marketing experience with 3+ years in leadership
- Proven track record in B2B digital marketing and brand development
- Expertise in marketing automation tools (HubSpot, Marketo) and analytics platforms
- Strong project management skills with ability to execute complex campaigns
- Experience managing budgets exceeding $500K annually
- Excellent communication and presentation abilities
- Authorized to work in the United States without sponsorship