Job Description
Join InnovateTech Solutions as a Senior Marketing Manager and lead transformative campaigns in Charlotte's thriving tech hub. We're seeking a results-driven leader to drive brand growth and digital innovation. Enjoy competitive benefits, flexible work arrangements, and opportunities to shape our marketing strategy in one of America's fastest-growing cities.
Responsibilities
- Develop and execute integrated marketing strategies across digital, social, and traditional channels
- Lead a team of 5 marketing specialists and manage $2M+ annual budget
- Analyze market trends and consumer insights to optimize campaign performance
- Collaborate with product teams to position new tech solutions
- Measure KPIs and deliver quarterly performance reports to executive leadership
- Manage vendor relationships and agency partnerships
- Drive brand awareness through innovative content and community engagement
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years of progressive marketing experience with 3+ years in leadership
- Proven track record of managing multi-channel campaigns in B2B tech
- Expertise in marketing automation platforms (HubSpot, Marketo)
- Strong analytical skills with experience in data-driven decision making
- Exceptional communication and presentation abilities
- Proficiency in SEO/SEM, Google Analytics, and CRM systems