Job Description
Join our dynamic marketing team in Charlotte, NC as we revolutionize digital engagement strategies! Innovate Solutions Inc. seeks a results-driven Senior Marketing Manager to lead cross-functional campaigns across multiple channels. You'll drive brand growth in the competitive Southeast market while mentoring junior talent and optimizing ROI through data-driven decisions.
Why Choose Us?
- Competitive salary with performance bonuses
- Comprehensive health benefits package
- Hybrid work model with flexible scheduling
- Professional development stipend
- Modern downtown Charlotte office with skyline views
Responsibilities
- Develop and execute multi-channel marketing strategies across digital, print, and events
- Lead 5-person marketing team with performance management and coaching
- Analyze market trends and competitor activities to identify growth opportunities
- Manage $1M+ annual marketing budget with quarterly ROI reporting
- Collaborate with sales team to align campaigns with revenue targets
- Oversee content creation including blog posts, whitepapers, and video scripts
- Implement A/B testing frameworks for campaign optimization
- Coordinate with external agencies for specialized marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years progressive marketing experience with 3+ in leadership
- Proven success managing multi-channel campaigns in B2B/B2C environments
- Expertise in marketing automation platforms (HubSpot, Marketo)
- Advanced Google Analytics and SEO certification
- Strong data analysis skills with experience in CRM systems (Salesforce)
- Exceptional written communication and presentation abilities
- Portfolio demonstrating campaign ROI and brand growth metrics