Job Description
Join our dynamic team in Fresno as a Senior Marketing Manager! We're seeking a visionary leader to drive our brand's growth in the heart of California's Central Valley. Enjoy competitive pay, comprehensive benefits, and the opportunity to shape innovative marketing strategies for a rapidly expanding tech company. Work in a collaborative environment where your ideas directly impact our market presence and customer engagement.
Responsibilities
- Develop and execute comprehensive marketing strategies across digital, print, and social channels
- Lead cross-functional teams to campaign launches and brand initiatives
- Analyze market trends and competitor activities to identify growth opportunities
- Manage multi-channel campaigns with measurable ROI tracking
- Collaborate with sales teams to align marketing efforts with revenue goals
- Oversee marketing budget allocation and resource optimization
- Present performance metrics and strategic recommendations to executive leadership
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years progressive marketing experience with 3+ in leadership roles
- Proven track record of successful campaign management in B2B tech sector
- Advanced proficiency in analytics tools (Google Analytics, HubSpot, CRM)
- Exceptional strategic planning and project management skills
- Strong budget management experience with $500K+ campaigns
- Excellent written/verbal communication and presentation abilities