Job Description
Join InnovateKC Solutions as a Senior Marketing Manager and lead transformative digital initiatives in the heart of Kansas City. We're seeking a strategic visionary to drive our brand's growth through innovative campaigns, data-driven insights, and cross-functional leadership. This full-time role offers competitive compensation, comprehensive benefits, and the opportunity to shape the future of marketing in a dynamic Midwest hub.
Our Kansas City headquarters combines urban energy with Midwest charm, providing an inspiring environment for creative professionals. You'll collaborate with top talent across departments while enjoying a supportive culture that values work-life balance and professional development.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives and market trends
- Lead digital campaigns across SEO, SEM, social media, and email marketing channels
- Analyze performance metrics using tools like Google Analytics and HubSpot to optimize ROI
- Manage cross-functional teams including designers, content creators, and sales partners
- Create annual marketing budgets and ensure efficient resource allocation
- Conduct market research to identify growth opportunities and competitive insights
- Present strategic recommendations to executive leadership with data-backed recommendations
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years of progressive marketing experience with 3+ years in leadership
- Proven expertise in digital marketing channels and marketing automation platforms
- Strong analytical skills with experience in data-driven decision making
- Exceptional project management abilities with demonstrated campaign success
- Proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.)
- Excellent communication skills with ability to present to C-level executives