Job Description
Join Pennsylvania's fastest-growing marketing firm as we revolutionize local business growth. We're seeking a dynamic Senior Marketing Manager to lead strategic initiatives for Pittsburgh-based clients. This hybrid role combines creativity with data-driven results in a collaborative, award-winning environment. Enjoy competitive compensation, flexible scheduling, and opportunities to shape our regional marketing landscape.
Responsibilities
- Develop comprehensive multi-channel marketing strategies for local Pennsylvania businesses
- Lead cross-functional teams to execute digital and traditional campaigns
- Analyze market trends and consumer behavior across PA regions
- Manage $500K+ annual marketing budgets with ROI optimization
- Build relationships with local vendors and community partners
- Mentor junior marketers through our professional development program
- Track KPIs using analytics platforms like Google Analytics and HubSpot
Qualifications
- 5+ years marketing experience with 3+ years in management roles
- Proven success in developing local market penetration strategies
- Advanced proficiency in SEO/SEM, social media advertising, and email marketing
- Strong data analysis skills with experience in A/B testing methodologies
- Bachelor's degree in Marketing, Business, or related field
- Pennsylvania residency required for local market expertise
- Experience managing remote teams and hybrid work environments