Job Description
Join InnovateOKC's dynamic marketing team and lead transformative campaigns that shape Oklahoma City's digital landscape. We're seeking a results-driven Senior Marketing Manager to spearstrate brand growth across local and regional channels. Enjoy competitive benefits, flexible work arrangements, and the opportunity to make a tangible impact in our thriving community.
Responsibilities
- Develop and execute comprehensive multi-channel marketing strategies targeting Oklahoma City's diverse demographic
- Lead digital campaigns across SEO, SEM, and social media platforms with a focus on local engagement
- Analyze market trends and consumer behavior to optimize campaign performance and ROI
- Manage cross-functional teams including designers, content creators, and analytics specialists
- Collaborate with local businesses and community organizations to enhance brand visibility
- Monitor KPIs and generate actionable insights through data-driven reporting
- Oversee budget allocation and ensure cost-effective marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years of progressive marketing experience with 2+ years in leadership roles
- Proven track record of successful local and regional campaign execution
- Advanced proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong understanding of Oklahoma City's market dynamics and consumer preferences
- Exceptional project management skills with ability to manage multiple deadlines
- Expertise in budget management and performance-based marketing
- Creative problem-solving abilities with data-driven mindset