Job Description
Join Innovate Charlotte's dynamic team as we transform the city's digital landscape. We're seeking a passionate Senior Marketing Manager to drive our local growth initiatives. This hybrid role offers competitive compensation, comprehensive benefits, and the opportunity to shape Charlotte's future marketing trends. Collaborate with industry leaders in our vibrant Uptown office while making a tangible impact on the local economy.
Responsibilities
- Develop and execute hyper-local marketing campaigns targeting Charlotte's diverse neighborhoods
- Lead digital strategy across SEO, social media, and content marketing platforms
- Analyze market trends using Charlotte-specific demographic data
- Manage $500K+ annual marketing budget with measurable ROI focus
- Spearhead community partnerships with Charlotte-based businesses
- Mentor junior marketing professionals in our Charlotte office
Qualifications
- 5+ years of marketing experience with local/regional campaign focus
- Proven track record in SEO optimization and content marketing
- Expertise in Google Analytics, Facebook Ads Manager, and HubSpot
- Strong understanding of Charlotte's consumer landscape
- Bachelor's degree in Marketing, Communications, or related field
- Certification in Google Analytics or HubSpot preferred