Job Description
Join our dynamic team at LocalHire Solutions, where we're revolutionizing local job placement across America. We're seeking a results-driven Senior Marketing Manager to lead our digital initiatives and drive growth in Florida's thriving job market. This role offers the opportunity to shape our brand presence while making tangible impacts on job seekers and employers alike.
As a key member of our marketing leadership, you'll collaborate with cross-functional teams to develop innovative campaigns that connect talent with local opportunities. Our competitive benefits package includes health insurance, 401(k) matching, and professional development stipends.
Responsibilities
- Develop and execute comprehensive digital marketing strategies targeting Florida's job market
- Lead SEO/SEM initiatives to increase organic traffic and candidate acquisition
- Manage $500K+ annual marketing budget with ROI-focused optimization
- Analyze market trends and competitor activities to identify growth opportunities
- Spearhead employer branding campaigns to attract top local talent
- Mentor junior marketing staff and oversee agency partnerships
- Drive 30% year-over-year growth in qualified applicant pipeline
Qualifications
- 8+ years in digital marketing with 3+ years in leadership roles
- Proven expertise in SEO, PPC, and content marketing for B2B/B2C
- Advanced analytics proficiency (Google Analytics, HubSpot, SEMrush)
- Experience managing remote teams and cross-functional projects
- Strong understanding of local hiring trends in Florida or similar markets
- Bachelor's degree in Marketing, Business, or related field
- Certifications in Google Analytics or HubSpot preferred
- Exceptional communication and presentation skills