Job Description
Join our award-winning marketing team at GrowthWave Solutions Inc. and drive digital transformation for Fortune 500 clients in Los Angeles. We're seeking a creative and data-driven Digital Marketing Specialist to execute multi-channel campaigns that deliver measurable ROI. This hybrid role combines strategic planning with hands-on execution in a collaborative, fast-paced environment.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Optimize conversion funnels and A/B test landing pages to improve CTR and conversion rates
- Manage PPC budgets across Google Ads and social platforms while maintaining ROAS targets
- Collaborate with design team to create compelling visual assets for digital channels
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- 3+ years of digital marketing experience with proven ROI in B2B or B2C environments
- Expert proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Strong understanding of SEO best practices and content marketing principles
- Experience with marketing automation platforms (HubSpot, Marketo, or Pardot)
- Ability to translate data into strategic recommendations and executive presentations
- Bachelor's degree in Marketing, Communications, or related field