Job Description
Join our dynamic marketing team at BlueWave Solutions, a leading digital innovation firm in Charlotte's Uptown district. We're seeking a results-driven Senior Marketing Specialist to develop and execute integrated campaigns that drive brand awareness and customer acquisition. Collaborate with cross-functional teams to create compelling content, optimize digital channels, and analyze campaign performance. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional growth in one of America's fastest-growing tech hubs.
Responsibilities
- Develop and implement comprehensive multi-channel marketing strategies across digital and traditional platforms
- Lead content creation for blogs, social media, email campaigns, and landing pages
- Analyze market trends and consumer insights to optimize campaign performance
- Manage digital advertising budgets across Google Ads, Facebook, and LinkedIn platforms
- Collaborate with sales team to generate qualified leads and nurture customer relationships
- Track KPIs using analytics tools and prepare monthly performance reports
- Mentor junior marketing staff and coordinate with external agencies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 5+ years of progressive marketing experience with 2+ years in digital channels
- Proven expertise in SEO/SEM, social media marketing, and email automation
- Advanced proficiency in Google Analytics, HubSpot, and marketing automation tools
- Strong project management skills with ability to manage multiple campaigns simultaneously
- Exceptional written and verbal communication skills with attention to detail
- Portfolio demonstrating successful campaign results and creative executions