Job Description
Join Growth Dynamics Inc., a leading digital marketing agency in Raleigh, NC, and drive impactful campaigns for our diverse client portfolio. We're seeking a creative and data-driven Senior Marketing Specialist to lead our local initiatives and expand our footprint in the vibrant North Carolina market. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional growth in a collaborative environment.
Responsibilities
- Develop and execute multi-channel marketing strategies targeting local audiences in Raleigh and Florida
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage digital advertising budgets across Google Ads, Facebook, and Instagram
- Create compelling content including social media posts, email campaigns, and blog articles
- Collaborate with sales teams to align marketing efforts with business objectives
- Track KPIs and generate comprehensive performance reports
- Lead cross-functional projects with designers and developers
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven ROI
- Expertise in SEO/SEM, social media marketing, and email automation
- Proficiency in Google Analytics, HubSpot, and Adobe Creative Suite
- Strong analytical skills with experience in data-driven decision making
- Excellent written and verbal communication abilities
- Ability to manage multiple projects in a fast-paced environment
- Local market experience in Raleigh or Florida preferred