Job Description
Join our dynamic marketing team in beautiful Colorado Springs! We're seeking a creative and results-driven Senior Marketing Specialist to drive brand awareness and customer acquisition in our growing tech startup. This role offers the flexibility of hybrid work (3 days in-office, 2 remote) with competitive benefits including health insurance, 401K matching, and generous PTO. If you're passionate about digital marketing and want to make a tangible impact in a thriving local economy, we encourage you to apply today!
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, SEM, and social media channels
- Analyze market trends and consumer behavior to inform data-driven marketing strategies
- Manage content creation including blog posts, email newsletters, and video scripts
- Collaborate with sales team to align marketing initiatives with revenue goals
- Track KPIs using Google Analytics and HubSpot; prepare monthly performance reports
- Coordinate with graphic designers and external vendors for campaign materials
- Optimize conversion funnels to improve lead generation and ROI
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven campaign success
- Advanced proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong portfolio demonstrating brand storytelling and campaign results
- Excellent written and verbal communication skills
- Ability to manage multiple projects with competing deadlines
- Experience with B2B marketing in the tech sector preferred
- Local Colorado Springs residency required for hybrid work model