Job Description
Apex Digital is a forward-thinking tech company looking to redefine digital visibility. We are seeking a Senior SEO Specialist to lead our organic growth initiatives. You will be responsible for developing and executing comprehensive SEO strategies that drive traffic, engagement, and conversions.
In this role, you will bridge the gap between technical engineering and creative content, ensuring our digital footprint is robust, authoritative, and optimized for the future of search.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve crawlability, indexing, and site speed issues.
- Develop and implement on-page optimization strategies, including metadata, schema markup, and content hierarchy.
- Lead off-page link building campaigns using ethical, white-hat tactics to enhance domain authority.
- Analyze web analytics data (Google Analytics, Google Search Console) to measure performance and report on ROI.
- Collaborate with product and content teams to ensure SEO best practices are integrated into development and publishing workflows.
- Stay abreast of search engine algorithm updates and industry trends to keep our strategies cutting-edge.
Qualifications
- 5+ years of proven experience in SEO, with a demonstrable history of improving organic traffic and rankings.
- Deep knowledge of technical SEO principles, including site architecture, robots.txt, and canonicalization.
- Expert proficiency with SEO tools such as SEMrush, Ahrefs, and Moz.
- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.