Job Description
Join LocalConnect Inc., a leading local marketing firm, and help businesses thrive in the Portland area. We're urgently seeking a creative Marketing Specialist to drive growth through innovative digital strategies. This full-time role offers competitive compensation, comprehensive benefits, and the chance to make an immediate impact in our dynamic team environment.
Responsibilities
- Develop and execute hyper-local marketing campaigns targeting Portland communities
- Manage SEO/SEM strategies to boost organic visibility in Oregon markets
- Create compelling content for social media, blogs, and email newsletters
- Analyze market trends and consumer behavior using Google Analytics and CRM tools
- Collaborate with sales teams to align marketing initiatives with business goals
- Coordinate with local vendors and event partnerships for community outreach
- Optimize ad spend across digital platforms with quarterly performance reviews
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of marketing experience with local or small business focus
- Proven expertise in SEO, Google Ads, and social media advertising
- Strong analytical skills with data-driven campaign optimization experience
- Exceptional written communication and storytelling abilities
- Proficiency in marketing automation tools (HubSpot, Mailchimp, etc.)
- Ability to thrive in fast-paced environments with tight deadlines